Publicidade Online Advertising is the communication relayed from companies to persuade an audience to purchase their products. This communication is usually through various forms of paid media, print ads, billboards and more recently, product placement.
Ads are placed where advertisers believe they will reach the largest, most relevant audience. Commercial businesses use advertising to drive the consumption of their product, while non-profit organisations may place ads to raise awareness or encourage a change in behaviour or perception.
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